🇨🇿 Regulation of advertising of medical devices and IVDs

The event is held in Czech language only!

Don't miss our special webinar on medical device and IVD advertising.  Discover how to promote them effectively yet legally. We will show you that advertising medical devices and IVDs is not prohibited, but must follow certain rules. We will advise you on how to create attractive yet legal advertising leaflets, TV spots, websites, banners and social media posts. You will learn what information you can safely communicate to doctors and hospital sales directors and what claims are unacceptable to consumers and patients. We'll go through the Advertising Regulation Act and European regulations in detail and introduce you to the guidelines and interpretative opinions of the State Institute for Drug Control. This gives you a unique opportunity to expand your knowledge and bring your marketing strategies and advertising campaigns into line with current legislation. At the same time, we will introduce you to the comprehensive amendment to the Advertising Regulation Act, which is under discussion and which is intended to fundamentally change the concept of advertising for medical devices and IVDs.

Who the webinar is for:

• employees of manufacturers, importers and distributors of medical devices, primarily in the following positions:

  Regulatory Specialist

  • quality manager

  • product manager

  • marketing specialist

  • person responsible for regulatory compliance (PRRC)

Lecturers:

• Veronika Moravová

• Aneta Dostálová

Content:

• advertising on medical device and IVD from the perspective of European and Czech law

• duality of advertising rules - advertising to the general public and professionals

• responsible persons from the perspective of advertising - advertiser, processor, disseminator, sponsor and recipient of the contribution

• interpretive opinions of the SÚKL and experience from practice

• forthcoming new developments in the legislation on advertising of medical devices and IVDs - overview of legislative changes, comparison with the current legislation, impact on practice

Additional information:

• during the webinar, participants will have the opportunity to ask questions

• each participant will receive a certificate of participation

• a PDF presentation will be sent to all participants

Participation fee:

• 3.900 CZK excluding VAT

• 100% cancellation fee applies after bindingly confirmed registration, but with the possibility of sending a replacement participant

Webinar hosted by:

• Porta Medica Legal s.r.o., advokátní kancelář

• ID: 17491681, VAT: CZ17491681

• registered office: Opletalova 1525/39, 110 00, Prague 1 - Nové Město