🇨🇿 A New Era in Advertising for Medical Devices and In Vitro Diagnostics: A Practical Guide to the Amendment

The event is held in Czech language only!

Current legislation distinguishes primarily between advertising intended for the general public and advertising targeted at professionals and employees of healthcare providers. The proposed amendment fully replaces this concept: it introduces new categories of target audiences, including consumers, patients, and medical device professionals, and lays down certain content requirements and prohibitions on a common basis, regardless of the intended audience.

At the same time, the proposal opens up the possibility of promoting certain medical devices that currently cannot be advertised to the general public, and replaces blanket bans with specific information requirements and warnings. It also sets out a new legal framework for patient and educational programmes.

The webinar will provide a clear comparison of the current and proposed rules and will focus on the practical implications for marketing, sales, patient communication, and internal compliance.

Who is the webinar for:

• Medical device manufacturers

• Importers and distributors of medical devices

• Healthcare providers and staff responsible for purchasing medical devices

• Medical device dispensing outlets, pharmacies, online shops, and other retailers of medical devices

• Marketing, sales, regulatory, legal, and compliance teams

• Advertising agencies and others who create or distribute advertisements for medical devices

Speakers:

• JUDr. Jakub Král, Ph.D.

• Mgr. Aneta Dostálová

Content:

• The background to the amendment to the Act on the Regulation of Advertising, the legislative status of Chamber of Deputies Bill No. 153, and the proposed effective date

• New categories of advertising audiences: consumers, patients, and medical device professionals

  who will be considered a medical device professional, including persons responsible for servicing and purchasing medical devices for healthcare providers

• Changes to the current distinction between advertising aimed at the general public and advertising aimed at professionals

• Rules governing advertising for medical devices intended solely for healthcare professionals or dispensed only on prescription

• Content-related prohibitions and problematic advertising claims: guarantees of efficacy, comparisons, recommendations by experts and well-known individuals, clinical investigations, patient stories, and natural origin

• Comparative advertising, reminder advertising, and advertising intended for consumers and patients

• Gifts and other benefits, free samples, hospitality, professional meetings, conferences, and sponsorship

• Liability of the advertiser, the advertising producer, and the disseminator; regulatory supervision and the risk of sanctions

Further information:

• Participants will have the opportunity to ask questions during the webinar

• Each participant will receive a certificate of participation

• A PDF presentation will be sent to all participants

Participation fee:

• 3.900 CZK excluding VAT 

• 100 % cancellation fee applies after bindingly confirmed registration, but with the possibility of sending a replacement participant

Webinar organized by:

• Porta Medica Legal s.r.o., advokátní kancelář

  IČ: 17491681, DIČ: CZ17491681

  Registered office at Opletalova 1525/39, 110 00, Prague 1 - Nové Město